EMI’s New Look, New Services, New Site
We’re very excited to announce a new look and feel for the Event Marketing Institute. It all begins at our new “Virtual Site,” launching Friday, March 5. In it, you’ll find our latest research, plus a complete library of tools and training aids to help you reach your fullest potential. It will be your new “Central Site” for all things EMI: Webinars, virtual events, board meetings, conferences and more.
If you’d like a sneak preview of what’s in store, be sure to sign up for our FREE Webinar and tour of the Virtual Site. It takes place online Friday, March 5, at 12 noon (Eastern). To reserve your spot, click HERE.
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EMI Unveils Latest Findings at Virtual Edge Show
EMI recently completed an in-depth study on the role of virtual events, the results of which were unveiled at the recent Virtual Edge show in California. Among the findings, most respondents see revenue generation as their top priority for 2010, but less than 30% are using virtual events today, even though over half have attended one or more such events. But even more surprising, hybrid events will be the future of this technology, as more than 50% see using them to expand the reach of an existing event as their most important use. Need to know more? EMI members will be receiving the full report in PDF format shortly. Watch your inbox!
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Social Media Meets Events
Speaking of reports, we also have new research on the full impact social media is having on events. This new report from the Event Marketing Institute, and underwritten by Jack Morton, takes a fresh look at social media and its impact on the event and tradeshow industry. Highlights of the report note: 56% defined social media as “online tools that enable collaboration and conversation”; 63% defined social marketing as a marketing campaign designed to connect users to each other and to the brand to share opinions, content and experiences around mutual interests; and 75% believe the objective of social media and social marketing is to raise brand awareness and reputation.
There’s much, much more, and it’s all on the way to EMI members this week. Not a member? Click HERE to sign up today.
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EMI Readies Quarterly Newsletter
As yet another benefit of membership, the Institute will shortly be mailing out a new quarterly newsletter titled “EMIQ.” In it, we’ll highlight the activities and research we’re undertaking, profile a high-ranking member of our industry, and share insights of the trends and tactics of your peers. The first issue arrives in March.
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Global Exhibition Management Best Practices Report
EMI has recently completed research on the best practices for Global Exhibition Management. Why? As brands become increasingly global, exhibition managers are being asked to shoulder more responsibilities in managing numerous programs around the world. At the same time, the worldwide recession has affected marketing organizations in every corner of the globe, forcing exhibition managers to market and manage their exhibition programs more efficiently – beyond just reducing the number or size of exhibition booths and trade shows. So how do global exhibition managers ensure brand consistency, manage budgets and measure success, yet still incorporate local customs, currency and suppliers? The answer lies in a series of best practices identified in this new report from EMI, and underwritten by EXPOTECHNIK. To see and hear a complete FREE Webinar on these findings, click HERE.
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Stay Tuned for EMI's Upcoming Research
Just as an FYI, we’ve got extensive research reports coming out in the next several weeks and months. They include updates on Brand Advocates and Staffing; Mobile Marketing; Part Three of our look at Event Technology; and an in-depth study of Lead Capture, Management Solutions and Best Practices. More to come in future issue of “Insights.”