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EMI Issues New Research Reports   Courtesy of EMI 
Researchers at the Event Marketing Institute have been hard at work recently, producing reports relevant to the trade show and event industry. As always, these reports are available FREE to EMI members, and are also for sale to non-members. Included in the recent research are papers titled:
 
“Event Dialogs Online” Webinars Continue To Expand   Courtesy of EMI 

EMI’s ongoing Webinar series, “Event Dialogs Online,” have continued to grow and expand this year. Moderated by EMI Senior Research Editor Rory J. Thompson, and hosted by EMI Managing Director Mike Westcott, these regular programs offer insights into today’s most pressing industry issues. If it’s time for you to catch up with our recent programs, you can click on any of the links below to hear what industry insiders had to say. Just fill out the requested information and click on “Launch Presentation.” Best of all, they’re all FREE.

 
What is EMI?   Courtesy of EMI 

Check Out Our Membership Options | Join EMI | Mission Statement 

The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

For an informative explainer as to what exactly EMI is and can do for you, log on to a recent FREE Webinar we hosted. Just click here to  fill in the requested information, and hit "Launch Presentation".

 
EMI Announces New Workgroup Program   

EMI WORKGROUP MEMBERSHIP is a competitive advantage you can’t afford to be without, including VIP benefits, discounts, business intelligence, marketing innovation and best-practices support that is essential to your business.
Mission-Critical Benefits Include:

• VIP Attendance (2 for 1) at all Red 7 Events Conferences;
• Full Access Membership in EMI (up to six members);
• Exclusive access to the new RFP Marketplace tool;
• A benchmark review of your organization assessment;
• And MORE! For complete details and contact information, click on a PDF version of our brochure HERE.

 
EMI Membership Rolls Continue To Grow   

EMI is proud of the members who help us promote our colleagues in the events industry. Could your company benefit from being affiliated with us? For a complete list of current EMI members, click the headline above, and see the roster of top-shelf companies who are already enjoying the advantages of membership. For more information on all the benefits, including access to our complete library of research and white papers, contact Member Development Director Kevin Rudden at Krudden@eventmarketinginstitute.org.

 
EMI Announces Relationship with Visa   

Visa joins Executive Advisory Committee to focus on developing and sharing best practices for centralized meeting management solutions 

NORWALK, CT –The Event Marketing Institute is proud to announce that Visa has joined the organization as a worldwide underwriter of the growing trade organization. “Visa is a business leader and key partner in the events and meetings industry. We’re excited that Visa is demonstrating its commitment to the event business via its support of the Event Marketing Institute,” noted EMI president Kerry Smith. “We welcome Visa to our Executive Advisory Board and we look forward to working with their executives and fellow EMI members to develop standards and practices for the betterment of the industry.”

(For the full press release, click HERE )

 

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Is Virtual the Way to Go?   

Everyone talks about it, but what do you really KNOW about Virtual Events? Now, in a new report, “A Virtual Events Primer: Evolution, State of the Market and Best Practices in Virtual Events,” EMI looks at the exploding technology and shows you how to best position your company to take advantage of the coming growth. This full, in-depth report is available for FREE to EMI members. To get your copy, contact Kevin P. Rudden, Member Development Director, at krudden@eventmarketinginstitute.org / 203.899.8484.

Need a Leg Up? Try Aligning With a Major Brand   

Our online Webinar series, “Event Dialogs Online,” tackles today’s hottest topics in the event industry. We recently looked at the burgeoning field of Branded Entertainment and uncovered some surprising insights in our presentation, “Branded Entertainment: Using Entertainment Properties in the Event Mix.” To hear what some leading experts in the field had to say, click HERE.


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