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The Event Marketing Institute is a think tank, educator, and global professional resource dedicated to the advancement and development of best practices, insights and business intelligence for individuals and companies using live marketing as a strategic marketing initiative. EMI serves as a catalyst for innovative thinking in event marketing strategies, tactics and measurement.

Did you know that the “Green Event” market is projected to double in the next 12-18 months?

We’re happy to announce we’ve completed work on our highly anticipated Green Event Imperative report. In it, we take a close look at how the current “green” consciousness is affecting every aspect of the event and trade-show business. This exclusive report a must-read for those who need to let their show attendees know they’re taking the eco-consciousness issue seriously. 

For full details and information on how to get YOUR copy, click on the headline above.

EMI is proud to announce the following new members recently joined the Institute: Event Architects; GE Healthcare; HCC Specialty Underwriters, Inc.; More Than Just a Room, Inc.; One Smooth Stone, Inc.; The Production Network; T-Mobile USA, Inc.; and Ziff Davis Enterprise.

For a complete list of EMI members, click the headline above.

 

In late July, EMI’s parent company, Red 7 Media, was proud to announce that we will be supporting the Exhibit Designers and Producers Association (EDPA). According to a press release that went out to all the national newswires, “With the leadership of EDPA’s Board of Directors and active participation of its membership, Red 7 Media will assume responsibility for EDPA and EDPAF [Foundation] operations and related education, programming, member advocacy and events. Management of EDPA, the EDPA Foundation and Red 7 Media's Event Marketing Institute will fall under a newly created Membership Development Group, which will focus on creating and managing member-based businesses and organizations.” To learn more now, go to Red7Media.com.

In response to a growing demand, EMI has put together a compilation of its first six major research reports in one complete package. The EMI Research Collection includes: EventView North America 2008; Listening to Gen Y; The Viral Impact of Events; EventView: Western Europe; The Agency Compensation Study; and The Green Event Imperative. This impressive collection is FREE to all EMI members ($1,995 for non-members) for the asking. To get your copy mailed to you today, contact Membership Services Manager Jeff Provost at jprovost@eventmarketinginstitute.org / 203.899.8434.

Not yet a member? Contact Jeff for full details.

This fall, Event Marketer magazine and EMI are invading nine cities with a one-day seminar guaranteed to give you the trends, case studies, metrics and hot-button issues you’ll need to excel in 2009.

WALK AWAY WITH:

• 15 Trends You’ll Need to Embrace in 2009
• 20 Stats That Prove the Power of Events

• 15 Ways to Amplify ROI Using Word-of-Mouth

• 12 Tips for Tying into Digital Events
• 10 Interactive Unplugged Roundtables

• 17 Full-Blown Case Study Presentations

• 15 ROI Calculations You Can Use Now

• 10 Tips for Making Data Work for You
• 10 Ways to Tie into Green

Add it up and we’re giving you 124 reasons you can’t miss this one-day event marketing prep for 2009. And, there’s a 10% Discount for EMI Members ONLY.

Sign up now; many markets sold out months in advance last year! (We kick off September 15 in Seattle.) For full details and to secure your seat, go to EventMarketer.com/TrendWatch. To get your EMI member’s discount code, contact Member Services Manager Jeff Provost at jprovost@eventmarketinginstitute.org / 203.899.8434

With the success of MySpace and Facebook, many organizations are trying to get beyond the hype and sort out the business and marketing benefits of social networking technologies. This important trend has a history that goes back over a decade in the technology sector and has the potential to play an important role in your event marketing program.

EMI has taken a closer look at this new phenomenon with examples and an overview of the options available to event marketers seeking to reach their audiences more efficiently. We found more than 30 networking solutions that might well meet your needs. Some are free, some are costly, but all have features that can enhance your event program.

To download a free, five-page PDF of what we uncovered, click HERE.

 

At the recent EMS event in Chicago, Mary Fehrnstrom, Senior Manager of Corporate Event Strategy at Cisco Systems, sat down with EMI and discussed the importance of event-marketing measurement and other critical issues facing the industry today. To hear what she had to say, click here. 

43 pages
36 Charts and graphs
EMI Member Cost: Free
Non-Member Cost: $495

Generation Y, also known as “Millennials,” are a marketer’s dream and a nightmare all rolled into one. A technically savvy group of consumers, they reportedly have one TRILLION dollars worth of disposable income, yet they resist being marketed to in the conventional way.

In an eye-opening Webinar, Mike Westcott, Managing Director of Applied Research at the Event Marketing Institute, along with EMI Senior Research Editor Rory J. Thompson, discuss the findings of EMI's most recent research, “Listening to Gen Y.” To hear the report and see a number of related slides, click HERE.

The full, in-depth report on Gen Y is available for FREE to EMI members. But if you’d like an Executive Summary of the findings, it’s yours for the asking. For your copy, contact Member Services Manager Jeff Provost at:

jprovost@eventmarketinginstitute.org / 203.899.8434

 

On Friday, February 15, the Event Marketing Institute hosted a free Webinar on its latest report, “The Real Viral Impact of Event Marketing.” Due to overwhelming demand, not everyone was able to participate. Now, the entire Webinar, including the Q&A at the end, is available online.

To see and hear the fascinating insights uncovered by our research, click http://w.on24.com/r.htm?e=103968&s=1&k=0E8915051D8EBF6004A86C0C279F958F

Exhibit Lighting Group, a global underwriter of the Event Marketing Institute, has launched the third iteration in its Webinar series with “Branding and Signage,” which dives into tips and concepts for creating effective illumination for signage and graphics. You can download this FREE eight-minute Webinar and learn about:

• Fundamentals of lighting signage and graphics

• “Gobo” basics and not-so basics

• Information about text, image and logo projections

• Tips on assuring the marketing message is well represented

To see this latest Webinar, go to the Education page of the company’s Website, www.exhibitlightinggroup.com/education, and follow the instructions. Additional chapters—including seminars on technology, design trends and practical applications—will be available for download monthly through December.

44 pages
39 Charts and graphs
EMI Member Cost: Free
Non-Member Cost: $495 

Click here to view webinar

This report charts compensation trends for multiple levels within b-to-b and b-to-c event agencies, from account executives up to the CEO level.

The report combines survey data with in-person interviews to provide readers with a comprehensive view of current and future compensation trends. Among the data contained in this report are:

• Salary increase drivers
• Compensation satisfaction at different levels
•  Reasons for salary increases
• Salary expectations
• Salary ranges by experience
• Salaries by region

 In addition, there is a section on Conclusions and Recommendations, as well as an “In Their Own Words” section that combines personal interviews with agency staffers at various levels on what’s good about their jobs/companies; what they see as challenges; frustrations; and areas where companies can improve performance and boost motivation and morale.

This report is available at no cost to EMI Members; Non-Member cost is $495. To obtain this report, contact Jeff Provost at jprovost@eventmarketinginstitute.org